TREE AID is delighted to announce that luxury baobab infused gin brand, Whitley Neill, will be renewing its eight-year partnership. Whitley Neill will be trebling the amount of support they give to TREE AID to help villagers living in the drylands of Africa unlock the potential of trees, to reduce poverty and protect the environment.
The baobab tree is known as The Tree of Life in the drylands of Africa, such is its reputation for doing good/storing huge amounts of water in its trunk. (We had to take out the health references, as we can’t make direct health claims next to an alcohol brand – please can we replace with info re where the baobab tree grows and how its pulp is used to make lemonade etc – Whitley Neill Gin uses the same principles to make its gin).
Johnny Neill, founder, Whitley Neill Gin, says: “We are delighted that to continue Whitley Neill Gin’s long-standing partnership with Tree Aid. Whitley Neill is African-inspired, we distil the fruit pulp of the iconic Baobab tree within our recipe and it is important that we are able to help people in Africa get out of poverty whilst protecting their environment for future generations. I am proud that Whitley Neill is ethical in this way, it helps us to stand out from the crowd.”
Philip Goodwin, CEO TREE AID, said: “Working with companies, like Whitley Neill, means that TREE AID can provide reliable funding for the villagers we work with. It allows our programmes to develop people’s skills over the long term and invest in projects sustainably. I’m really pleased that our partnership will be running into its eighth year and I look forward to our continued collaboration”
Whitley Neill Gin is available from Sainsbury’s and Selfridges priced around £24.
About TREE AID
In Africa trees mean life. TREE AID International is a non-governmental organisation (NGO) dedicated to supporting villagers in the drylands of Africa to unlock the potential of trees to break the cycle of environmental decline and poverty.
TREE AID has internationally recognised expertise in deforestation and sustainable development. Using this expertise we have helped 100,000 people across Burkina Faso, Ethiopia, Ghana, Mali and Niger plant more than ten million trees.
We work with partners at all levels from village to government to make sure the voice of the poorest is at the centre of forestry policy.
For media enquiries please contact firstname.lastname@example.org
About Whitley Neill Gin
Whitley Neill Gin is produced by Halewood International, the UK’s largest independent producer of alcoholic drinks – Halewood International.
Whitley Neill Gin is derived from eight generations of brewing and distilling brought down through Johnny Neill’s family since 1762.
Whitley Neill Gin has won many awards including World’s Best Gin at the International Wines and Spirits Awards, Gold Medal in the Super Premium Category at this year’s International Spirits Challenge and Gin Master in the Super Premium Category in this year’s Drinks Business Gin Masters Competition.